Which of the following is an example of a non-financial asset?

Goodwill is considered a non-financial asset because it represents the intangible value that a company holds due to its reputation, customer relationships, or other factors that contribute to its ability to generate future earnings. Unlike financial assets, which are typically liquid and can be easily quantified in monetary terms, non-financial assets often consist of intangible resources that have a significant impact on a company's value but do not have a direct cash equivalent.

In contrast, cash, inventory, and accounts receivable are all classified as financial assets since they represent tangible or liquid resources that can be converted into cash or provide direct economic benefits to the company. Cash is the most liquid asset, inventory represents goods available for sale, and accounts receivable reflect amounts owed by customers for goods or services already provided. Thus, these are considered financial assets rather than non-financial ones.